Prediction Techniques for Marketing Planners: The practical by Colin Pearce

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To avoid making your age obvious, try one or more of these techniques: ◆ Eliminate dates of college graduation. ◆ Avoid any dates in the 1960s, 1970s, and early 1980s. ◆ Truncate your experience by leaving off early jobs completely (disguising perhaps 5 to 15 years). ” Many of the resume samples in this book use these techniques. When reviewing your resume, hiring authorities will assume that there is a gap but will not know precisely how large. The hope is that they will be so excited about your accomplishments and potential, they’ll call you for an interview—at which time you can impress them with your expertise, energy, youthful outlook, and forward vision.

If you strongly prefer to remain in your current location, broad-based search efforts will be less productive than if you were willing to relocate. Concentrate your efforts on local networking and local recruiters, but also scan national publications and Internet sites for positions in your city. If you choose to post your resume on the Internet, be sure you include a line such as “Geographic preference: Los Angeles” so that you don’t get too many calls for jobs in Peoria. 41 Sales and Marketing Resumes for $100,000 Careers I Was Demoted Following a Corporate Restructuring With mergers and acquisitions being the norm today, reorganization due to restructuring is an explanation that is usually well accepted.

Because the numbers you’ve amassed during your career are one of the most important elements in your resume, it makes sense to have them stand out as much as possible. To develop the numbers for your resume, begin by looking at straightforward measurements: Did you or a team you led exceed quotas or growth goals? A table or a graph can be an effective tool to show really strong numbers. See resume samples 6-1, 10-3, and 10-5, among others. Another good perspective is to compare your performance to others in your industry, company, or region.

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