Getting the Hang of Fashion and Dress Codes: A How-to Guide by Thomas Streissguth

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By Thomas Streissguth

What is your fashion—preppy, punk, goth, a combination, or anything altogether diversified? writer Tom Streissguth takes at the international of fashion, style, advertising, and the query of gown codes and uniforms—and the background of a few of the extra fascinating style offerings!

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Getting the Hang of Fashion and Dress Codes: A How-to Guide

What is your fashion—preppy, punk, goth, a combination, or anything altogether diverse? writer Tom Streissguth takes at the international of favor, style, advertising and marketing, and the query of costume codes and uniforms—and the historical past of a few of the extra attention-grabbing style offerings!

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So Marquis Converse, owner of the Converse Rubber Shoe Company, invented the Converse All-Star basketball shoe. It was made of canvas tops and rubber on the bottom. When basketball star Chuck Taylor started wearing them, the shoes really took off. Chuck Taylors were the basketball shoe of choice for a couple of generations. Then a little Oregon shoe company called Nike (“victory” in Greek) started making Blazers and putting their Swoosh logo on them. Nike, Puma, and Converse battled it out through the 1970s.

These objects don’t always have to be old-fashioned. Modern gear such as cell phones and computers can be dressed up with the look by being set in an ornate brass or iron frame. One of the hottest steampunk accessories is a weird-looking ray gun toy that might come straight from the prop closet of a 1950s science fiction movie set. What’s Your Style? 63 Steampunk pairs clothing from the Victorian era with modern technology (such as computers and cell phones) made to look old-fashioned. Goths and punks love steampunk because it’s an antifashion fashion.

Crew, Banana Republic, and Eddie Bauer were popular with their parents. Each place carried ready-to-wear clothes with a label, and each label had its look and its fit. Instead of adopting a favorite style, people adopted a favorite store. For people who could afford a high-fashion label, there were upscale malls with Prada, Gucci, Louis Vuitton, and Chanel stores. Hot Topic opened up in a California mall, catering to die-hard punk and heavy metal fans. The company Web site tells the story: Generations at the Gap 31 In the fall of 1989, Hot Topic opened its doors in Westminster, California.

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