Designing Brand Identity: An Essential Guide for the Whole by Alina Wheeler

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By Alina Wheeler

Compliment for past variations of Designing model identification:
An inspiring and robust toolkit.

The Marketer

Alina Wheeler presents a pragmatic constitution for the emblem development process.

Al Ries, coauthor, Positioning

Wheeler's booklet deals a cogent description of the way approach and layout meet within the actual global between world-class companies.

Marty Neumeier, writer, the logo Gap

A valued reference booklet for all contributors of the branding team.

Communication Arts

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Extra info for Designing Brand Identity: An Essential Guide for the Whole Branding Team

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You meet people, you’re provided with new opportunities, you have the ability to express yourself, and to have an authentic open way to live your life. Evan Williams Co-founder, Twitter Founder, Blogger The client is the author. We are the interpreter. Bart Crosby, Crosby Associates 32 A business is rightly judged by its products and services, but it must also face scrutiny as to its humanity. D. J. DePree Founder Herman Miller Being a sustainable business is intrinsic to Herman Miller’s spirit, values-based leadership, and heritage, as is its leadership in design innovation.

Howard Schultz Founder and CEO Starbucks 19 Brand basics Names The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse. A name is transmitted day in and day out, in conversations, emails, voicemails, websites, on the product, on business cards, and in presentations. The wrong name for a company, product, or service can hinder marketing efforts, through miscommunication or because people cannot pronounce it or remember it.

When they see the Apple logo, they think innovation and delight. The logo, designed by Rob Janoff in 1976, is an apple with a bite out of it–a friendly symbol of knowledge, and as lore has it, a symbol of anarchy from the PC world. The original logo was filled with rainbow stripes, but now it is a simple one-color icon. ” Now this brandmark stands first and foremost for luxury and for the fastest cars on the road. The symbol has been dramatically simplified over the last century and remains highly recognizable.

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