By Jose A. Medina-garrido, Salustiano Martinez-fierro, Jose Ruiz Navarro
Website hosting a company enterprise solely via details expertise (IT) has more and more been the initiative of many marketers. The life of IT within the small-business area promotes entrepreneurship via supplying possibilities outdoor of the other company realm: utilizing IT as a strategic virtue, marketers can speedy circulate towards reaching their enterprise objectives. instances on info know-how and Entrepreneurship is a state of the art investigate the way it could be the structural origin of an entrepreneurship, and describes particular examples of IT because the base of a start-up company--providing perception into the successes and screw ups of using IT in cutting edge methods.
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Additional info for Cases on Information Technology Entrepreneurship
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Genres of organizational communication: An approach to studying communication and media. Academy of Management Review, 17, 299-326. Zuboff, S. (1988). In the age of the smart machine: The future of work and power. New York: Basic Books. org. xxx Acknowledgment The editors would like to acknowledge the help of all those involved in the collation and review process of this book, without whose support the project could not have been satisfactorily completed. A further special note of thanks goes to all of the staff at IGI Global, whose contributions throughout the whole process from inception of the initial idea to final publication have been invaluable.