BUY ME! New Ways to Get Customers to Choose Your Product by Marshal Cohen

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By Marshal Cohen

18 effortless how you can make certain shoppers pick out your product over the competition’s the area of client company is usually hit toughest in the course of a recession. yet that doesn’t suggest you can’t nonetheless force revenues and progress to your personal association. All it takes to return out on best, even within the hardest economies, is a willing realizing of buyer psychology and the perfect technique. Written by means of Marshal Cohen, a world chief in marketplace study and customer habit, purchase Me! takes an in depth examine shopper habit in today’s economic climate and offers 18 uncomplicated strategies you could observe instantly to make your items impossible to resist to buyers, through including new, must-have beneficial properties via dramatic improvements delivering additional prone so as to add worth construction upon a powerful recognition and bold model history Reevaluating each product to make your organization lean and suggest as attainable Cohen explains the way to use those suggestions to create a can’t-lose company strategy-—helping you switch adversity into chance and finally producing dramatic earnings and development.

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The key, I told her, was going to be the job market. If the job market and consumers’ psyches remained stable for another month, then there would be nothing false about the read. But, I added, the read could in fact be more reflective of a trend of stabilization rather than an actual indicator of stability. 2 NPD’s Consumer Spending Indicator 15 25% 22% 9 31% Ju l'0 28% Ju n' 09 33% M ay '0 9 35% Ap r'0 9 33% M ar '0 9 39% Au g' 09 75% BUY ME! Stability is the first step, a hopeful step, toward recovery.

If you want to expand your company’s business, you can no longer merely rely on your customers’ brand loyalty. Instead, you must identify your single best product and then find natural areas in which to expand that product range. I’ve said this once, and I’ll say it again: you must stick to your brand’s core focus. NEW RETAIL RULE #3: MULTITIERED PRODUCT OFFERINGS Consumers today are craving the psychological comfort they feel when they purchase products that have brand recognition. It won’t always be easy to soothe consumers’ buying butterflies, especially for companies that deliver aspirational products that consumers have to dig deep into their pockets to pay for.

Good luck finding a swimsuit at a major department store during the summer, when you need it most. If you do manage to find a suit, odds are that it made its debut on the sales floor back in January 36 CHANGE IN CONSUMPTION or February, and it might even be the last remaining piece of swimwear in stock in the entire store. What’s more, the likelihood that the swimsuit is both in style and fits you is pretty slim. But if you decide to go shopping during the summer for a swimsuit at a mass merchant like Wal-Mart or Target, you most likely will be overwhelmed by the array of options available to you.

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