By Donald A. DePalma
Compliment for company without borderlines
"Don DePalma has supplied us with the main accomplished consultant for firms to compete within the period of globalization. company without borderlines is an exceptional contribution to dealing with within the worldwide period, with sensible info at the talents and data had to turn into a good participant within the worldwide industry. this can be a must-read for managers who search to steer their organisations within the knowledge-based economy." –Abbas J. Ali, PhD, government Director of yankee Society for Competitiveness Professor and Director institution of foreign administration Indiana collage of Pennsylvania
"Don is going head-on at essentially the most tricky demanding situations dealing with huge corporations–and comes up with clean, actionable recommendation. It’s transparent that the following financial battle might be fought at the ‘Eighth Continent’–this publication finds the concepts that might win the arriving battles." –George F. Colony, Chairman and CEO Forrester examine, Inc.
"Now greater than ever, managers intend to make a powerful enterprise case for concentrating on international markets. Don DePalma writes from first- hand event with dozens of businesses, and he expertly weighs the demanding situations and the advantages of ‘going global.’ company borderless presents crucial insights and research that may aid any measurement company craft a worthwhile overseas strategy." –Mary J. Cronin, PhD Professor of administration, Boston university
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Additional resources for Business without borders: a strategic guide to global marketing
Companies shows that about half to two-thirds are not making the investments that will turn foreign visitation into increased business. Action: If your ﬁrm falls into this category and you are not happy about that, ask your IT department to start measuring your international trafﬁc and try to gauge the percentage of sales that you lost because prospects could not complete a transaction, much less understand your value proposition. Few ﬁrms collect as much data about Web trafﬁc as they should, whether about fellow citizens or foreigners visiting their sites.
Most English speakers would not know what to make of Toyota’s car rental site. 4 Toyota Car Rental Site Note: Toyota’s home-market car rental site put me on the other side of the language divide, since I cannot read Japanese and I am unaccustomed to this type of layout. If this page were all the information that Toyota offered to world markets, it would not be the third-largest auto manufacturer in the world. Discovering the Eighth Continent 11 TE AM FL Y images, and layout. If Toyota offered only this site as a way to rent a car, it would not be one of the world’s largest auto manufacturers.
The translation and localization question ultimately comes down to whether what you offer customers will make sense to their local eyes. Toyota actually has done a good job in many markets, demonstrating a rare sensitivity to market detail—such as ﬁne-tuning its Dutch Web content for the Belgian Flemish market. Most companies use Dutch when dealing with Belgian Flemish speakers. Dutch (called Nederlands in Dutch) and Flemish (Vlaams) are essentially the same language, varying in pronunciation (as distinct as American vs.