Brilliant Selling by Jeremy Cassell

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By Jeremy Cassell

You could promote something you will have and pursuits are continuously attainable - extraordinary promoting will exhibit you the way. even if you are new to promoting or are looking to take your self to the following point, this bestelling, and definitive consultant will aid you immediately enhance your revenues functionality.

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He does not think about problem avoidance at all. He simply considers what it is he wants and the outcome he is seeking. Think about this preference in terms of selling to someone who is different from you. If I am 'away from', I might be positioning what I can do in terms of problems that the client will avoid. This is fine if they are similar to me but if they are 'towards' they might get frustrated at this apparent 'problem' focus. Conversely, if they are 'away from' and I am 'towards' they might see me as missing the point if they are looking to resolve issues and problems.

Q REAT OM yaHj. Wi^£ f -v a Do your current beliefs enable you to be passionate and convincingr? So, beliefs are not the truth, they are just true for you. Beliefs are very personal to us - they come from friends, family, geography, and many are formed early in our lives. ' - George Orwell, English novelist How can you find out your beliefs around sales and selling? Well, you can simply ask yourself what you believe and write them down. exercise 1 Write down any beliefs around sales and selling that you hold right now.

It might surprise you how quickly the new belief becomes a habit! recap Your beliefs and values are at the centre of your performance. The key points covered in this chapter include: Our values are those things we feel are important. Money should be in the value set of a successful salesperson. Beliefs are those things we feel are true. They are formed around our values and are often not objectively true - they are just true for us. Beliefs can support or limit our performance. We can change those beliefs that limit us.

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