Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein

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By Mara Einstein

In a society overrun through advertisement litter, faith has develop into another product bought within the shopper industry, and faiths of every kind needs to compete with a myriad of extra unique and easier relaxation actions. manufacturers of religion argues that during order to compete successfully faiths have needed to develop into manufacturers – simply recognizable symbols and spokespeople with whom non secular customers could make speedy connectionsMara Einstein indicates how non secular branding has improved during the last 20 years to create a combined international of trade and religion the place the sacred turns into secular and the secular sacred. In a sequence of attention-grabbing case reviews of religion manufacturers, she explores the importance of branded church classes, equivalent to Alpha and the aim pushed lifestyles, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah. She asks what the implications of this spiritual advertising can be, and descriptions the prospective result of spiritual commercialism – solid and undesirable. Repackaging faith – updating tune, developing teen-targeted bibles – is justifiable and useful. besides the fact that, while the content material turns into obscured, faith could lose its precise promoting proposition – the very skill to elevate us above the marketplace.

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If you doubt the importance of media in the lives of America’s faith, know that “144 million Americans use some religious media—books, radio or television—at least once a month” (Winslow, 2005b, p. 13 A (very short) history of television in the United States Television became a staple in American homes in the late 1950s. By the 1960s the three major broadcast networks—ABC, CBS, and NBC—garnered more than 90 percent of viewership during the prime-time hours. This was easy for them to do because there was very little competition in most markets.

18). One of the fastest growing segments in television overall is Spanishlanguage programming, and that trend has extended into faith-oriented programs and networks. 1 Sampling of religious television networks Ecumenical Television Channel (Regional – Ohio) ETC offers its viewers the best in local and national religious and inspirational programming and represents all denominations including Catholic, Jewish, Protestant and Orthodox. Familyland Television Network (National) Familyland® Television Network targets families looking for television programming in line with their values and beliefs, yet not strictly religious programming.

In addition to the books, there have been two movies based on the series (they have grossed approximately $100 million), graphic novels, CDs, a separate series for children, and a board game. 1 Called Eternal Forces, this game was made available for pre-sale to those who went to the Left Behind Web site. For $5, fans could reserve a copy of the game as well as receive a Sneak Peek Pack, which included key codes for the game, a DVD with the promotional trailer, and a bracelet. The business of religion 39 The Left Behind series changed the publishing industry in a number of ways.

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