All You Need is a Good Idea!: How to Create Marketing by Jay H. Heyman

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By Jay H. Heyman

In All you would like is an efficient inspiration, Jay Heyman indicates you the way to create robust advertising and ads rules that might dramatically bring up revenues to your company. excellent for marketers and small enterprise owners?or operators of any measurement enterprise, for that matter?this invaluable advertising source may also help any company stand out on the market, construct higher industry percentage, achieve exposure, and scare the pants off the contest. This e-book is the right consultant to making actually robust advertising and marketing messages.

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So our final “Here’s who we are and here’s what we offer that makes us different” winner was “Big agency thinking. ” It was a combination of words that we liked and felt was a good idea. indd Sec3:28 4/7/08 7:12:24 PM 4 WHERE ARE YOU GOING? indd Sec1:30 4/7/08 7:12:43 PM What do you want with a good idea anyway? You may have been doing fine up to now, so why bother? Perhaps it is because there is someone out there who is getting the business you know you should be getting. Perhaps he provides better service or gives higher discounts.

6. Sell an improved Phufkel? 7. Let more people know you exist? 8. Change a customer’s perception of your company? 9. Make your business appear bigger? 10. Get your foot (or other body part) in the door? indd Sec1:31 4/7/08 7:12:43 PM 32 WHERE ARE YOU GOING? There are as many reasons as there are businesses. But in no case is the answer: all of the above. The more singleminded and focused the strategy (and that is what you are developing: a strategy), the more likely the ideas you generate based on that strategy will be compelling, persuasive, and unique.

Seeing is believing. ♦ Often imitated. Never duplicated. ♦ Money Talks. Nobody Walks. ) A good idea is so much better than a poor idea. And even a weak idea has it all over no idea at all. What is the difference between a weak idea, a good idea, a great idea, and, heaven forbid, no idea at all? WEAK IDEA Weak ideas, like the preceding examples, will immediately sound familiar to you as you are creating them. That is one reason you can probably tell it is a weak idea. Without novelty or cleverness it will just sit there for you, as well as for whomever the message is intended.

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