Agile Product Development: How to Design Innovative Products by Tathagat Varma

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By Tathagat Varma

Shows you what it takes to strengthen items that blow your clients away―and take marketplace percentage out of your opponents. This publication will clarify how the rules in the back of agile product improvement support designers, builders, architects, and product managers create impressive items; and the way to appear past a glittery consumer interface to construct a very good product. most significantly, this booklet provides you with a shared framework on your product improvement staff to collaborate effectively.

Product improvement contains a number of key activities―including ideation, discovery, layout, improvement, and delivery―and but too many businesses and innovators concentrate on quite a few of them a lot to the detriment of the product’s good fortune available to buy. for this reason we nonetheless proceed to work out excessive failure charges in new product improvement, be it within firms or startups. regrettably, or really thankfully, those disasters are principally avoidable.

In the final fifteen years, advances in agile software program improvement, lean product improvement, human-centered layout, layout considering, lean startups and product supply have helped increase person points of product improvement. even though, now not sufficient suggestions has been on hand to combine them within the context of the product improvement existence cycle.

Until now. Product developer extraordinaire Tathagat Varma in Agile Product improvement integrates person wisdom components right into a fiel

d handbook for product builders. prepared within the method an concept germinates, sprouts, and grows, the e-book synthesizes the physique of data in a practical manner that's extra common to the whole product construction technique instead of from person practices that represent it.

In today’s hyper-innovative international, being first to the marketplace, or offering feature-loaded items, or maybe supplying the most recent expertise doesn’t warrantly luck anymore. yes, these parts are all wanted within the correct measures, yet they don't seem to be adequate through themselves. And getting it correct couldn’t be extra very important: development items that convey amazing consumer stories is the pinnacle problem dealing with companies this present day, in particular in a post-Apple international the place consumer event and layout has been increased to a cult status. 

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Additional resources for Agile Product Development: How to Design Innovative Products That Create Customer Value

Sample text

Like every good technique, there are areas where it works well while, but in other environments, other methods and techniques might be better suited. While it might be foolhardy to master one or two techniques and apply them in all situations and expect equally stellar results, it might be equally useless to be familiar with all the methods without really knowing when or why to choose one over other. We will also discuss how each of these techniques differs from each other and when are they likely to be most useful.

Anyone who has been in a few brainstorming sessions will quickly notice that while they offer a relatively quick way to get a conversation started, the format of capturing and conveying information is mostly textual, and the meetings tend to be very dull and businesslike. Compare this to how human beings—mostly children, but even grownups—manage to have fun when playing games. currentPage=all Agile Product Development Who says work can’t be fun? Why can’t a meeting be considered a “game” and the participants be considered “players” who are all playing by some common rules and are guided together by a shared goal?

Would we consider these success stories in their agile adoption journeys? On the other hand, the best businesses often come out of these cycles stronger, resilient, efficient, and innovative. To that end, a business that is constantly growing and getting better at its game is already “agile,” no matter what brand of agile it follows. How does that even matter? Such businesses have learned, and some have even mastered, the art, science, management, and leadership of what it takes to survive in the real world.

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