Advertising, Sales, and Marketing (Field Guides to Finding a by Ken Mondschein

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By Ken Mondschein

This necessary new occupation advisor is helping readers determine vital talents or characteristics had to reach ads, revenues and advertising and marketing. It additionally presents perception on the way to switch careers and lines interviews with execs within the box in addition to self-assessment assessments to get them at the correct direction.

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Not only are you at a mature and 20 Advertising, Sales, and Marketing responsible stage of your life, but you know what consumers with the most disposable income want. If you already have a background in creative media, you are in an especially good position to change to advertising. However, one of your biggest challenges is not to seem so out-of-touch and settled that you will not fit into the creative side of the advertising world. A touch of rebellion is a good thing. You should also make it clear that your “adult” life will not be an obstacle to working long hours.

If you are in your fifties . . While your life experience might be a valuable asset, this is also a difficult time to change careers. In this case, it is best if you are already well-established in a field that is closely related to advertising. Regardless, make the most of your related experience. If you live an underserved locality and are willing to hustle and learn on the go, you may set up a small shop in your community—especially if you are already personally popular. See what opportunities and needs exist in your neighborhood.

For instance, rather than selling magazine pages or billboards, a Web site Essential Gear 25 sales representative might sell part of the space on its pages for a certain amount of time, a certain number of page views (that is, the number of times the ad is loaded), or choose to be paid on “click-throughs”—people who click on the ad to see what it is all about. While a good portion of online advertising sales are done through automated systems such as Google’s AdWords, there is still a high degree of human involvement in the process.

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