Advertising Age - 21 March 2011 by Abbey Klaassen (Editor)

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By Abbey Klaassen (Editor)

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254-57, 264. 52 Hunter, Establishing the New Science, p. 250. 53 Oldenburg to Boyle, 24 March 1665/6 in The Correspondence of Henry Oldenburg, 3, p. 69. 54 Oldenburg to Boyle, 18 September 1666; Oldenburg to Boyle, 16 October 1666 in The Correspondence of Henry Oldenburg, vol. 3, pp. 30, 244; Hall, Henry Oldenburg, p. 86. 55 The most detailed of this type of advertisement also appeared in the 1672 volume. “There is now in the Press”, the notice began, “a Body of Algebra in English, recommended there to by some of the Members of the R.

532-4, 540; Rostenberg, “John Martyn, ‘Printer to the Royal Society’,” pp. 17-18; Kronick, “Notes on the Printing History of the Early Philosophical Transactions,” p. 251; Andrade, “The Birth and Early Days of the Philosophical Transactions,” p. 19. 67 “Advertisement,” Philosophical Transactions 16 (1686-1692), p. 297. 68 “Advertisement,” Philosophical Transactions 16 (1686-1692), p. 452. 69 “An Advertisement,” Philosophical Transactions 17 (1693), p. 692. 66 36 Selling Science in the Age of Newton the first printed atlas of Ireland in 1685.

There is now in the Press”, the notice began, “a Body of Algebra in English, recommended there to by some of the Members of the R. Society, Composed by that known Mathematician of London, Mr. John Kersey. ” Then for a page and a half the advertisement detailed the contents of the book and suggested that those who were interested in owning a copy not delay in subscribing at one of two booksellers. ” Given the grandeur of the proposed book, including many illustrations, the anticipated cost of producing it was claimed to be more than £500.

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